Cumaru
In the picturesque setting of the Florida Gulf Coast, a new outdoor bar named “Cumaru” emerged, seeking to create a brand identity that captured the essence of simplicity and the beauty of the Gulf Coast’s natural surroundings. The foundation of the brand identity was established by distilling Cumaru into core attributes: simplicity, natural, laid-back, and tropical.
The chosen name “Cumaru” was inspired by the Cumaru tree, with the goal of highlighting the natural beauty of the Gulf Coast. Drawing inspiration from the Cumaru tree’s wood, a logo featuring a stylized wood grain pattern was conceptualized.
“Keep it simple,” the tagline, was chosen to symbolize Cumaru’s philosophy of providing an uncomplicated and delightful experience in a laid-back ambiance that allows patrons to unwind and relish the views from the bar. The brand identity adopted the phrase as its guiding philosophy.
The brand identity was then transformed into a variety of collateral, including: menus, signage, coasters, graphics, and merchandise. Each component included the wood grain pattern and color palette, resulting in a unified and welcoming environment.
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